WELCOME OFFER
(1) Promotional Period:
From April 1, 2024 until further notice.
(2) Eligibility:
Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”).
(3) Designated Store in respect of this Promotion:
The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(4) How to enjoy this Promotion:
Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration.
(5) General Terms and Conditions:
The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period:
The Promotional Period is from 1 July, 2025 until further notice.
(2) Designated Store in respect of this Promotion:
Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(3) How to enjoy this Promotion:
During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores.
Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout.
(4) General Terms and Conditions:
The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
LIMITED-TIME OFFER
(1) Promotional Period:
The Promotional Period is from 10 April, 2026 to 19 April, 2026 (both days inclusive).
(2) Designated Store in respect of this Promotion:
Theory Online Store at hk.theory.com (collectively “Theory Online Stores”).
(3) How to enjoy this Promotion:
During the Promotional Period, all customers can enjoy the following discounts (collectively the “Discount”) upon meeting the designated purchase threshold in one single transaction at Theory Online Stores:
(1) Upon the purchase of any regular-priced dress: AU$90 off in the same single transaction.
(2) Upon the purchase of any regular‑priced dress with one‑time AU$90 off dress offer used: 15% discount on the regular-priced jacket (Class: JK) / Sweat / Sweatshirts items (Class: SWC).
The Discount will automatically apply at checkout.
(4) General Terms and Conditions:
This promotion only applies to regular-priced items, and does not apply to Bundles and discounted products. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
