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Trending Products

Draped Midi Dress in Washed Twill

Draped Midi Dress in Washed Twill

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Fluid V-Neck Dress in Silk Georgette

Fluid V-Neck Dress in Silk Georgette

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Fluid V-Neck Dress in Silk Georgette

Fluid V-Neck Dress in Silk Georgette

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Mayer Trousers in Stretch Wool

Mayer Trousers in Stretch Wool

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Fluid A-Line Pant in Silk Georgette

Fluid A-Line Pant in Silk Georgette

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Treeca Pull-On Trousers in Admiral Crepe

Treeca Pull-On Trousers in Admiral Crepe

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Draped Midi Dress in Washed Twill

Draped Midi Dress in Washed Twill

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Weekend Shirt in Weekend Cotton

Weekend Shirt in Weekend Cotton

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Shrunken Tee in Soft Rib

Shrunken Tee in Soft Rib

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Vented Pull-On Trousers in Washed Twill

Vented Pull-On Trousers in Washed Twill

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Boatneck Midi Dress in Relaxed Poplin

Boatneck Midi Dress in Relaxed Poplin

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U-Neck Tee in Stretch Rib

U-Neck Tee in Stretch Rib

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WELCOME OFFER
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Bundles items and discounted products (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

FALL LIMITED-TIME OFFER
(1) Promotional Period: The Promotional Period is from 26 October 2026 to 22 November 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 30% discount (the “Discount”) on selected items (the “Eligible Items”) upon purchase in one single transaction at any Theory Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount applies to the Eligible Items only. Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

SINGLES’ DAY OFFER
(1) Promotional Period: The Promotional Period is from 9 November 2026 to 15 November 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 20% discount (the “Discount”) on selected items (the “Eligible Items”) upon purchase in one single transaction at any Theory Online Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount applies to the Eligible Items only. Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

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