Friends and Family Sales: Enjoy discounts of up to 80% on our selected styles. Don't miss out !* SHOP WOMEN SHOP MEN
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Buy More Save More: Buy 3 Get extra 15% off on sale items, Buy 5 Get extra 20% off on sale items!* T&C apply. SHOP WOMEN SHOP MEN
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Friends and Family
Up to 80% off*
Buy 3, Get Extra 15% off on sale items, Buy 5, Get Extra 20% off on sale items* T&C apply.
Etiennette Blazer in Good Wool
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Sleeveless Fitted Dress in Good Wool
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Tiny Tee in Organic Cotton
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
Treeca Pull-On Pant in Admiral Crepe
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
Etiennette Blazer in Good Wool
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Sleeveless Fitted Dress in Good Wool
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Tiny Tee in Organic Cotton
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
Treeca Pull-On Pant in Admiral Crepe
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
Zaine Pant in Precision Ponte
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
Mayer Pant in Stretch Wool
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Precise Tee in Pima Cotton Jersey
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Sylvain Shirt in Good Cotton
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Zaine Pant in Precision Ponte
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
Mayer Pant in Stretch Wool
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Precise Tee in Pima Cotton Jersey
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
Sylvain Shirt in Good Cotton
Extra 15% Off 3+ Items, 20% Off 5+ Items on sale items
BEST SELLER
2 GANSEVOORT STREET
At the Atelier
An inside look at our design and innovation center.
Theory Wardrobe
A range of styles for everyone, featuring fresh cuts and bestselling favorites.
Exclusions
WELCOME
*The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
*The Discount does not apply to Bundles and permanent/core items. The promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
Friends and Family Sale
*The Threshold Discount only applies to markdown items, and does not apply to items with 80% discount and Bundles. The purchase of any regular-priced items would be included in the Purchase Threshold, but the Threshold Discount does not apply to regular-priced items. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
*The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
*The Discount does not apply to Bundles and permanent/core items. The promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
Friends and Family Sale
*The Threshold Discount only applies to markdown items, and does not apply to items with 80% discount and Bundles. The purchase of any regular-priced items would be included in the Purchase Threshold, but the Threshold Discount does not apply to regular-priced items. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.